How NVIDIA DRIVE™ Built Awareness and Drove Purchases Through Integrated SEO, Social Media Marketing and Email Campaigns

The Client

NVIDIA (NASDAQ: NVDA), a pioneer in accelerated computing since 1993, is transforming the future of mobility with their AI-defined vehicles. The company’s invention of the GPU in 1999 ignited the growth of PC gaming, modern AI, and the creation of the metaverse. Now a full-stack computing company, NVIDIA’s DRIVE™ platform is the end-to-end development solution for autonomous vehicles.

Campaign Objectives

The main objectives were to build awareness of NVIDIA DRIVE™ and drive purchases among NVIDIA’s target audience, which included Mobile Go-Getters, the gaming community, and data center professionals.

Program Strategy & Solution

To achieve these goals and position NVIDIA DRIVE™ top-of-mind for their target audiences, eContactWorld developed an integrated program combining SEO, social media marketing, and email marketing. The centerpiece was a custom video sponsorship, supplemented by high-impact integrated media and social placements to maximize reach and engagement.

Campaign Results

• 400 custom unit completes
• 61K social media video views
• 1M+ pre-roll video views
• 123,476 welcome ad impressions
• 186,194 impressions provided brand awareness for NVIDIA DRIVE™
• 100k+ visits to the NVIDIA DRIVE™ website through strategic email campaigns
• Gradual increase in sales of NVIDIA DRIVE™ platform

By leveraging eContactWorld’s expertise in SEO, social media marketing, and email marketing, NVIDIA successfully built awareness and drove significant traffic and purchases for their DRIVE™ autonomous vehicle platform among key target audiences. This case study demonstrates the power of an integrated digital marketing approach to deliver measurable results.