Driving Growth for a Personality Testing Firm through Integrated Digital Marketing

Overview

In this case study, we showcase how eContactWorld, a leading provider of affordable email marketing services, helped a personality testing firm achieve remarkable growth through a comprehensive digital marketing strategy. By leveraging SEO, social media marketing, content marketing, and targeted email campaigns, we successfully increased brand awareness, organic traffic, conversions, and revenue for our client.

Client Goals

Our client had three primary objectives:

1. Exponentially grow organic traffic
2. Significantly increase conversions from organic traffic
3. Boost revenue from organic traffic

Our Approach

To achieve these ambitious goals, we implemented a two-part marketing strategy:

1. An integrated content marketing approach incorporating SEO, link development, and social media marketing, along with technical website optimizations.
2. Custom-built, targeted email campaigns to spread awareness of the client’s products and services among their specific B2B audience.

Results

Our digital marketing efforts yielded impressive results:

• Organic traffic increased by an astronomical 474%
• Conversions from organic traffic jumped by a tremendous 86%
• Revenue from organic traffic saw a remarkable 145% boost (normalized)

Conclusion

By leveraging eContactWorld’s expertise in SEO, content marketing, social media marketing, and email marketing, our client successfully increased brand awareness, organic traffic, conversions, and revenue. This case study demonstrates the power of a well-executed, integrated digital marketing strategy in driving business growth.