How PlanetHS Leveraged eContactWorld’s CRM with Intent Data to Boost Marketing and Sales

Background

PlanetHS, an innovative cloud software provider for high school athletic departments, sought to improve brand awareness cost-effectively and shorten lengthy sales cycles. They needed a way to provide a personalized experience that spoke to market decision makers‘ unique challenges while positioning their products as solutions. Marketing wanted to equip sales with intent data to align outbound efforts with go-to-market strategies.

Solution

By leveraging eContactWorld’s CRM with intent data, PlanetHS was able to build customized buyer journeys for in-market decision makers. They used intent data for website personalization to create highly engaging experiences. Account-level insights from eContactWorld’s intent data gave the sales team visibility into account activity, opportunities, and sales alerts in their territories.

eContactWorld has a proven track record, with over 1.5 million satisfied clients, 10 trillion verified emails, and 21,000 completed projects. Their services help companies like Boeing and AT&T enhance lead generation, reach target audiences, and get enriched B2B intent data.

Results

Since implementing eContactWorld’s CRM with intent data to automate and execute marketing campaigns, PlanetHS has:

• Revisited ideal customer profiles and created more accurate buyer personas to target
• Noticed a 20% reduction in time to close deals
• Curated personalized experiences for buyers
• Fostered an aligned sales and marketing strategy

This case study demonstrates how leveraging a CRM equipped with intent data can dramatically improve marketing personalization and sales-marketing alignment. It’s especially relevant for healthcare professionals, medical product and equipment manufacturers, and pharmaceutical companies producing critical, life-saving drugs who need to efficiently reach the right decision makers.